Before the Welsh rugby team embarked on their World Cup campaign in New Zealand, we won a pitch to produce S4/C’s coverage promo campaign. Given the opportunity to film players from the squad, we developed a scenario where the players would play against sinister and powerful opposition in the shape of Maori carvings. After a huge defensive effort, Wales go on the attack and score. The intention was to convey the energy, drama and fierce competitiveness of the tournament, the proud culture of the host nation and also highlight some of the big name players Wales would be fielding.

This promo won a Silver in the Best Sports Promotion category in the Eurovision TV Summit held in Copenhagen, Denmark 2012.