Wordley asked us to pitch several animated concepts for a series of commercials showcasing the Gretna Gateway shopping and dining experience.
The client wanted to visualise the outlets and key brands at the accessible location, its beautiful surroundings and stills of shoppers of all ages enjoying the experience throughout the day and in to the evening.
Working closely with Wordley, we developed a time-lapse/snapshot feel to convey a day in the life of Gretna Gateway. We built a stylised 3D version of the complex and the beautiful surrounding countryside and textured and lit the scenes like a multi layered painting almost made of light.
Once we had a finished spring version, we adapted the commercial for summer and winter and produced numerous digital and print assets to help publicise the campaign across numerous platforms.